WordPress Migration
WordPress Migration to China, Done Right.
Move your WordPress site into China or switch from any CMS to a WordPress setup built for the mainland. Zero downtime, zero data loss, fully compliant.
Moving a website into China is nothing like a normal migration
The Great Firewall blocks half the services your site relies on. Hosting has to comply with ICP licensing rules -- something most Western development teams haven't even encountered before. Chinese users are notoriously impatient with slow pages. And if Baidu can't properly crawl your site, you're essentially invisible.
We deal with all of this, every week, from our office in China. Whether you're already running WordPress or migrating off a totally different CMS, the goal is the same: a site that genuinely works on the mainland. Not "sort of works." Not "works behind a VPN." A site that loads fast, passes compliance, and actually reaches the people you're trying to reach.
Migration Scenarios
Three paths into China
Every migration starts differently. Here's how we handle each one.
WordPress to China-Optimised WordPress
Your WordPress site runs fine pretty much everywhere. But behind the Great Firewall it loads slow, throws errors, or just straight up breaks. We move it onto China-compliant hosting, replace blocked resources one by one, and get the performance to where it needs to be. Your global site stays exactly as-is.
Other CMS to WordPress for China
Drupal, Sitecore, Adobe Experience Manager, Webflow, Shopify -- or something custom that was built ten years ago and nobody wants to touch anymore. Full content transfer into WordPress, rebuilt for China from the ground up. URL mapping, SEO preservation, and redesign where the original layout just doesn't translate for a Chinese audience.
Global Site to Dual-Stack Setup
Some companies need a global site and a separate China version running at the same time. We build dual-stack architecture so both versions share content management workflows, but each delivers what its specific audience actually needs. One team manages content. Two very different markets get served the right way.
How We Run a Migration
Eight steps to a working site in China
Every step is designed around mainland performance and compliance from day one.
Discovery and Assessment
Everything kicks off with an audit. Platform, content volume, third-party integrations, technical architecture. We go through all of it and flag anything that's blocked, incompatible, or non-compliant. This part happens before anyone touches code.
Migration Architecture
The blueprint. China hosting environment, CDN strategy, DNS configuration, content structure. The entire thing gets designed around mainland performance from day one -- not patched together after the fact.
Content and Data Transfer
All your content comes over. Pages, posts, media files, metadata, custom fields, user data, product catalogs if you're running e-commerce. We map URL structures carefully so you don't lose the SEO equity you spent years building up.
Integration Replacement
Google Analytics replaced with Baidu Analytics. YouTube embeds swapped for Youku or Bilibili. Facebook tracking pixels become WeChat or Weibo. Every single third-party dependency gets checked. If it's blocked in China, we find what works locally and wire it in.
China-Specific Optimisation
Blocked fonts, blocked CDNs, all of it gets replaced. SSL configured for China compatibility. Assets optimised for local network conditions. Baidu-friendly technical SEO gets layered in throughout.
Testing from Inside China
Real testing from real connections inside mainland China. Not proxied through Hong Kong. We test load speeds, functionality, cross-browser compatibility -- including QQ Browser and UC Browser -- plus mobile performance on actual Chinese devices.
Zero-Downtime Launch
Cutover is planned down to the hour. Zero downtime. DNS propagation managed carefully. Real-time monitoring runs through the entire transition window until everything is confirmed stable.
Post-Migration Support
Performance monitoring, issue resolution, ongoing tweaks and adjustments. Most problems tend to surface in the first two or three weeks, and we're around for all of it.
What Gets Migrated
Nothing gets left behind
Pages and Posts
Content, formatting, media embeds, metadata
Media Library
Images, videos, documents, all re-optimised for delivery inside China
SEO Data
Meta titles, descriptions, URLs, redirects, sitemaps
Custom Fields and Taxonomies
ACF, custom post types, categories, tags
E-Commerce Data
Products, orders, customer records (WooCommerce)
User Accounts
Roles, profiles, and permissions
Integrations
CRM, analytics, marketing tools -- adapted or replaced
Design and Branding
Visual identity stays intact, with adjustments for Chinese UX where it makes sense
Why It's Different
Why WordPress migration to China is different
The Great Firewall
Blocks Google services, most Western CDNs, social media platforms, and a long list of external resources your site almost certainly depends on. Every dependency has to be checked and swapped out. This is something our team deals with on a daily basis from China.
ICP Licence Requirements
Your website has to sit on government-approved infrastructure with proper domain registration and filing. We walk clients through the entire process because honestly, it's pretty confusing if you haven't been through it before.
Data Localisation Laws
Under China's Cybersecurity Law and PIPL, certain user data must be stored within mainland China. Your architecture needs to account for this from the very beginning, not three months after you've launched.
Performance Standards
Users expect pages to load fast and Baidu penalises slow sites harder than Google does. Our infrastructure team on the ground makes sure your migrated site actually hits those benchmarks.
Who Is This For?
Built for teams moving to China
Start Your Migration
Thinking about moving your WordPress site to China?
Every migration project looks different. Tell us what you're working with right now, what you need to achieve, and when it needs to happen. Our team in China will figure out the right approach with you.