Content
Your content doesn’t resonate
Chinese audiences scan for trust signals foreign teams under-emphasise: founder credibility, certifications, partner logos, awards. A native Chinese writer puts them on the page in the right order.
Live · Shanghai · 上海 · --:--
China Web Agency · Based in Shanghai
A web agency built in Shanghai for China.
Chinese audiences read and buy differently. We build websites that actually land with them: native content, mobile UX shaped by how they scan a page, and visibility on Baidu and the Chinese AI engines. A Shanghai-based leadership team with 15+ years of digital and web experience in China.
15
Years digital in CN
SH
Native team, Shanghai
10
Services in-house
百 Baidu Rank
+14
#3
企业网站设计
7d trend
↑ steady gains
ICP License
Active 沪ICP备2024XXXXXX号
Filed via Aliyun · valid through 2027
Province
Shanghai
Type
B2B
Filed
2024
Load · 上海 PVG
1.2 s
Excellent target < 2.5s
AI Citations · CN
last 30d DeepSeek 78%
Doubao 64%
Kimi 55%
Baidu AI 82%
Shanghai-based · Native Chinese team · ICP Licensed · Baidu indexed · AI-search ready · 15+ years digital experience in China · WordPress & Astro · In-house editors · 广告法 compliant · WeChat-tested UX · Shanghai-based · Native Chinese team · ICP Licensed · Baidu indexed · AI-search ready · 15+ years digital experience in China · WordPress & Astro · In-house editors · 广告法 compliant · WeChat-tested UX · Shanghai-based · Native Chinese team · ICP Licensed · Baidu indexed · AI-search ready · 15+ years digital experience in China · WordPress & Astro · In-house editors · 广告法 compliant · WeChat-tested UX ·
The real problem · 真正的问题
Your brand doesn't land in China. These 5 gaps explain why.
Most foreign brands launch in China by translating their global website. 6 months later, the leads pipeline is empty. HQ rarely sees it coming.
Chinese internet users · 网民
1100 M
Chinese internet users at end of 2024. Over 99% access the web from mobile, and Baidu still owns more than half of the search market. Google sits under 3%.
Sources · CNNIC 53rd report, Statcounter China 2024
UX
Your UX feels foreign
Mobile-first, often inside the WeChat in-app browser. Long-scroll, dense pages, trust signals up front. Western minimalism reads as empty or unfinished.
Search
Baidu doesn’t see you
Different ranking signals, different indexing rules. Baidu will not index a site properly without an ICP filing and a Chinese host. The Google playbook does not transfer.
Baidu holds roughly half of China’s search market. Google sits under 3%. Source: Statcounter Global Stats, China, 2024.
AI
AI engines have already replaced search for many buyers
Doubao, Kimi, DeepSeek and Baidu’s Wenxin now answer questions that used to go to a search engine. The user rarely clicks through. If your site is not structured for AI to cite, you are invisible.
Infra
China hosting is just the floor
Slow loads, broken plugins, scripts that silently fail behind the Firewall. Once the infrastructure works, brand resonance is what wins customers.
What we focus on · 焦点
5 challenges. One team that has solved them before.
Content, UX, Baidu, AI search and infrastructure. The 5 places foreign brand sites in China go wrong, and the 5 places we get them right.
Content
内容
Focus
Content that resonates
Native Chinese writers rewrite your messaging with the cultural cues, trust signals and third-party validation Chinese audiences look for first.
What's inside
- Native editorial
- Brand voice in Chinese
- 广告法 compliance
UX and UI
体验
Focus
UX and UI that fits local habits
Mobile-first, WeChat-browser tested, designed for the way Chinese users scan a page. Trust signals, QR codes and verification badges sit where Chinese users expect to find them.
What's inside
- Mobile-first
- WeChat in-app tested
- Trust signals first
Baidu
百度
Focus
Baidu SEO
Baidu has its own ranking factors and stricter technical requirements than Google. We set the foundation it needs to crawl you in the first place.
What's inside
- Keyword research in Chinese
- Baidu Webmaster setup
- Authority building
AI Search
AI
Focus
GEO China: AI search optimisation
Generative Engine Optimisation. DeepSeek, Doubao, Kimi, Yuanbao and Baidu AI are now the first stop for many Chinese consumers under 35. They ask, the AI answers, the click never happens. We structure your site so these engines can cite your brand back to users.
What's inside
- DeepSeek + Doubao
- Schema and llms.txt
- Citation tracking
Infrastructure
基础
Focus
Hosting and infrastructure in China
Fast, ICP-licensed hosting on Aliyun, Tencent Cloud or Huawei Cloud. Managed end to end so your team never logs into a Chinese hosting panel.
What's inside
- ICP licensing
- Aliyun / Tencent Cloud
- Performance monitored
In their words · 客户评价
From people whose brands actually went live in China.
MV
Mohamed V.
Head of Digital
Bassetti
Strategy & Audit WordPress migration Baidu SEO
What impressed us most was that they understood both worlds . They knew WordPress inside out and they knew exactly what the Chinese market required. We didn't have to explain anything twice.
FK
Fana K.
CEO
Luxury Swiss Watch Brand
ICP filing China hosting Baidu indexing
We had been struggling for months to get our WordPress site accessible in China. ChinaWebFoundry had us live on Chinese servers, ICP licensed, and indexed on Baidu within six weeks - faster than we ever thought possible.
OQ
Oliver Q.
Sales Export Manager
American Food Brand
Performance rebuild CDN config Migration
Our site speed went from 14 seconds load time in Shanghai to under 2 seconds after their migration. That single change transformed our conversion rate with Chinese customers entirely.
Our Services · 服务
10 services. 4 phases. One web agency in Shanghai.
Plan, build, grow, run. Every step of putting your brand online in China handled by the same group of people, end to end.
10
Services
15
Years on the ground
SH
Shanghai HQ
Plan
策划Where every engagement starts
Before any code is written, we map the gap between your global brand and what works in China.
Build
建造What we ship
Native content, native UX, native infrastructure. Built once, built right.
Grow
增长How you stay visible
Baidu and the new Chinese AI engines decide who Chinese audiences find first.
Run
运营How it stays alive
Hosting and maintenance handled in Shanghai so your team never logs into a Chinese hosting panel.
Strategy & Audit · 战略审计
Live from Hangzhou · 杭州
7 days. One roadmap. Then you decide.
We map your China-readiness, identify the gaps, and deliver a written roadmap before any code is touched.
Day 7
Roadmap.pdf
- Great Firewall scan
- ICP filing readiness
- Baidu indexability
- AI engine citations
- Competitor mapping
Booking this month · Native team in Shanghai and Hangzhou
By the numbers · 数据
15 years. Native team. One Shanghai office.
Real WordPress and Astro sites, real Baidu rankings, real Chinese audiences. Tracked weekly inside Baidu Tongji and reported back month after month.
Years on the ground
15 years
Leadership team with 15+ years of digital and web experience in China.
JFMAMJJASOND
Roadmap deliveries / month
compounding
Median load · 上海
1.2s Page load
Median load time on launched sites, measured from Shanghai.
Industries
depth · 5 Luxury & lifestyle 奢侈品
Industrial 工业
Life sciences 生命科学
Pharma 医药
B2B services B2B
百
Live Baidu Tongji · 百度统计
What we track every week
浏览量 PV
Page views per day
访客数 UV
Unique visitors per day
来源 Source
Baidu, AI engines, direct, referral
关键词 Keywords
Indexed terms and rank position
跳出率 Bounce
Per landing page, segment
地域 Region
Tier-1 to tier-3 city breakdown
Tracked weekly inside Baidu Tongji. Reported back monthly with concrete next steps for the next sprint.
Translated vs Native
Median bounce rate, foreign brand sites in China, first 90 days.
Translated copy
82
Native, in-house
31
Difference −51 pts in your favour
Why us
Your brand team. Inside the Firewall.
To land with Chinese audiences you need people who live with that audience day to day. Native Chinese writers. Designers who open the site in WeChat first. SEO specialists who rank on Baidu.
All of them on staff, in one Shanghai office. A leadership team with 15+ years getting foreign brands to land properly in China.
Success stories
Projects that prove it works
Real results from companies that moved their WordPress sites into China with our team.
How Bassetti Launched Their WordPress Website in China in Just 6 Weeks
Migrated Bassetti's WordPress + Elementor site to China in 6 weeks. ICP filing, .cn domain, China hosting, blocked dependency swaps, and ongoing maintenance.
Read more
Opening a Swiss Luxury Watch Store to China's 1.4 Billion Consumers
Swiss luxury watch brand IMHOF needed their WordPress WooCommerce store to work in China. We migrated, fixed, and launched their site for Chinese buyers.
Read more
Building a Bilingual WordPress Website From Scratch for China and the World
Pharmaceutical packaging supplier ZeinLey needed a bilingual WordPress website for China and international markets. We built it from zero content to dual-hosted launch.
Read more
Building a China Website for a Global Life Sciences Consulting Firm
Built and localised a dedicated China website for life sciences consulting firm VCLS. Content localisation, China hosting, and ongoing maintenance and support.
Read more
Hosting and Technical Support for the World's Largest Water-Soluble Polymer Manufacturer in China
Reliable WordPress hosting, technical integration, and maintenance for SNF China, the world's largest water-soluble polymer manufacturer, across two factories and six offices.
Read more
Building the WordPress Website for China's Leading IT Services Provider for International Companies
Content strategy, WordPress build, China hosting, and ongoing support for NETK5, a leading IT services provider for international companies in China since 2002.
Read more
Bringing a French Industrial Sealing Manufacturer's Full Product Catalogue to the Chinese Market
Design, content strategy, full product catalogue, WordPress build, China hosting, and ongoing support for French sealing manufacturer Techné entering the Chinese market.
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Get in touch · 联系我们
Talk to a real person. In Shanghai.
Send us a brief or pick a 30-minute call. We answer in your timezone. A human writes back.
Office open Shanghai · --:--
We answer within 24h
Live · Shanghai
Studio · 上海工作室