Plugins & Extensions
Custom WordPress Plugins Built for the Chinese Market
Most WordPress plugins were never designed to work in China. We build the ones that do.
Around 40% of popular WordPress plugins depend on Google. All blocked in China.
Here's the thing nobody tells you early enough: something like 40% of popular WordPress plugins depend on Google in some way. Fonts, reCAPTCHA, Maps, Analytics. All blocked in China. Your site just loads with holes in it.
And it goes further than just Google. Social sharing buttons point to Facebook and Instagram, which nobody in China can reach. Payment plugins hook into Stripe or PayPal, neither of which Chinese consumers actually use. Assets get pulled from CDNs that the Firewall flat out won't load. That plugin stack you spent months putting together? Good luck with that in Shenzhen.
We've been untangling this kind of mess for years now. Long story short, we build custom WordPress plugins for the Chinese internet from scratch, and we fix the existing ones that break behind the Firewall.
What We Build
The same handful of needs, every new client
WeChat Integration
OAuth login, official account connections, mini-program bridges, QR codes, WeChat Pay. If you're doing business in China, WeChat isn't optional. It's how people find you, check that you're real, and pay you. Everything runs through it.
Payment Gateways
Alipay, WeChat Pay, and UnionPay as WooCommerce extensions or standalone modules depending on the setup. Getting this wrong isn't a small thing. Chinese shoppers will bounce the second a checkout flow feels off or unfamiliar to them. We've watched it happen on client sites more times than we'd like to admit.
Baidu SEO Tooling
Sitemap generation for Baidu Spider, push API integration, meta tags that Baidu actually reads and cares about. Most people assume Yoast or RankMath have them covered. They don't. Those tools are built around how Google crawls. Baidu plays by its own rules.
Analytics and Social Sharing
Baidu Tongji steps in for Google Analytics, CNZZ fills in the gaps. For sharing, we wire up WeChat, Weibo, QQ, Douyin, RED. The platforms people in China are actually on instead of the ones your current share buttons probably point to.
Fixing What's Already There
Not everything needs rebuilding from scratch
Some agencies will steer you toward a full custom job no matter what, but that's not always the honest call. What we typically do is audit your whole plugin stack, find every dependency that's going to fail behind the Firewall, and then patch them one by one.
And your team keeps using tools they already know, which honestly matters more than people give it credit for.
Common fixes we apply
Google Fonts swapped for locally hosted typefaces
reCAPTCHA replaced with something that works in China
Blocked CDN calls rerouted to Chinese alternatives
API requests pushed through proxy layers or switched to local services
Social sharing buttons rewired to WeChat, Weibo, QQ, Douyin
Payment plugins switched from Stripe/PayPal to Alipay and WeChat Pay
Most clients come in thinking they need to rip everything out and start fresh. In reality, around 60% of their existing plugins just need targeted fixes to run properly in China. Saves a lot of time and money.
Custom Gutenberg Blocks
Same editor, new capabilities
Same WordPress editor your content team already knows how to use. The blocks just actually serve a Chinese audience now.
WeChat QR code blocks
Baidu Maps instead of Google Maps
Video embeds for Youku, Bilibili, Tencent Video
Contact forms with Chinese phone validation and WeChat ID fields
Product blocks hooked into local payment gateways
How We Build
Built to last, built for China
WordPress coding standards
Everything follows WordPress coding standards. Documented well enough that your team, or some other developer down the road, can maintain it without needing to loop us in every time something needs a tweak.
Performance-first
China's hosting environment is way less forgiving than what you're probably used to working with. Every unnecessary database query or HTTP request hits harder when your server's behind the Firewall. Code that runs fine in the US will crawl in Shanghai.
Security from day one
Validation, sanitisation, nonce checks, the usual. Not bolted on after. And we test in China-hosted staging environments, on Chinese browsers. UC Browser is still massive over here and things render differently on it in ways that will catch you off guard.
After Launch
Plugins aren't a build-once situation
WordPress pushes updates, PHP versions move, some other plugin in your stack releases a patch and suddenly breaks something totally unrelated. We handle the ongoing stuff. Compatibility fixes, security updates, new features as your China presence grows.
And we keep tabs on performance so nothing slowly degrades while your team's attention is somewhere else.
Who Is This For?
Who reaches out to us for plugin work
Businesses that need WordPress features the market simply hasn't built for China yet.
E-commerce brands wiring Alipay or WeChat Pay into checkout.
Dev teams who want China plugins from people who actually work in this environment daily.
Other agencies building China sites for their own clients who need plugin work they can trust.
If off-the-shelf plugins can't solve your China problem, come talk to us. We'll build what's missing.
Get Started
Got something specific in mind?
Tell us what's not working or what you wish existed. We'll figure it out.