How Bassetti Launched Their WordPress Website in China in Just 6 Weeks

The Challenge: A Website That Didn’t Work Where It Mattered Most

Bassetti is a technology company with operations spread across Europe, the Americas, and Asia. When the decision came to build out their digital presence in mainland China, the team quickly realised their existing website wasn’t going to cut it. The WordPress site, built on Elementor, worked fine for users in Europe or North America. From Shanghai or Beijing though? Different story. Google Fonts, reCAPTCHA, external CDN calls, various third-party plugins: most of it was either blocked outright or so slow it might as well have been.

And that’s the thing most international companies don’t fully appreciate until they try. A WordPress site that runs perfectly well in the West can be almost entirely broken in China, because so much of the modern web stack depends on services that the Great Firewall blocks or throttles.

For Bassetti, this meant their Chinese prospects and partners simply could not reliably access the website. That’s a serious problem when you’re actively trying to build business in a new market, and it needed to be solved.

What they needed was a complete migration. New domain, ICP registration, hosting inside China, and a thorough technical cleanup. All of it without disrupting the .com that the rest of the world was still using every day.

Client	Bassetti
Industry	Technology
Platform	WordPress + Elementor
Timeline	6 weeks
Key services	Audit, Migration, ICP filing, China hosting, Maintenance

The Audit: What’s Actually Broken?

We started with a full audit of the existing site. Not a quick surface-level check but a thorough review of every dependency, every plugin call, every piece of the stack that touched something outside of China. We worked alongside Bassetti’s own technical team for this part. They understood their setup well, what they didn’t have was visibility into how all of it behaved once you were behind the firewall.

The findings were pretty much what we expected:

Issue	Action
Google Fonts blocked in China	Removed and replaced with locally hosted alternatives
reCAPTCHA inaccessible	Swapped for a China-compatible solution
CDN routing through overseas servers	Rerouted to China-based infrastructure
Several plugins blocked or incompatible	Replaced, removed, or patched
Theme-level conflicts	Custom code fixes written and tested

The Fix: Clean Swaps, Custom Code, and Real Testing

Some of these were straightforward replacements. But there were also a few theme-level issues that didn’t have any clean plug-and-play fix, so we ended up writing custom code patches for those. Everything got tested from real connections inside mainland China. No VPNs, no proxies, just actual conditions on the ground.

On the operations side, we took care of the .cn domain setup, and guided Bassetti through the ICP filing process. If you’ve never been through an ICP filing, it’s one of those regulatory steps that catches most foreign companies off guard the first time. After that we got hosting set up on servers located in China, and put together an ongoing support and maintenance plan.

The Outcome: Live in 6 Weeks

Start to finish it took six weeks. Bassetti’s Chinese website went live fully compliant, loading fast from the mainland, with no blocked resources and no leftover dependencies pointing to servers outside of China.

Their teams on the ground could finally share a URL with Chinese contacts and know it would actually load. After six weeks of work, that was the part that mattered most to them.

“What impressed us most was that they understood both worlds. They knew WordPress inside out and they knew exactly what the Chinese market required. We didn’t have to explain anything twice.”

Mohamed V., Head of Web Technology, Bassetti